William Rast Eyewear

William Rast Eyewear. The “New America”.

William Rast, the “New America” 

William Rast, the “New America” denim lifestyle brand founded by Trace Ayala and Justin Timberlake, today announced it has signed a new multi-year licensing agreement with Viva International Group to design, produce and globally distribute William Rast Eyewear and William Rast Racing Eyewear focusing on styles for both the premium and sportswear categories for men and women. Viva is a worldwide leading eyewear company, representing premium and luxury brands, including GUESS, SKECHERS®, Tommy Hilfiger, Escada and Ermenegildo Zegna. The William Rast branded eyewear collections, which will include sunglasses and prescription eyewear, will debut in 2011 and will be available in branded stores, as well as upscale department stores and specialty retailers worldwide. 

Designer Glasses 

William Rast Eyeglasses are brilliant for wearing on your daily adventure through life.  They have geniune craftsmanship that can be easily noticed from afar. The distinction of style sets this brand off in to a league of it’s own. The vision of William Rast is clear and is seen throughout the authentic online. It isn’t everyday you see something so brilliant.

The brand, which reflects the stylish trends of it’s moment, to truly become an internationally known designer brand. The impressive array of styles offered by this collection gives you a lot to shop for and choose from. Every new style released, one can clearly see how and why these Eyeglasses are so uniquely tied to the William Rast philosophy. It’s a name easily one can grow to love, especially if it has yet been explored.

Refined elegant details, high-quality craftsmanship and sophisticated results are the foundation for this chic line of eyewear. Sometimes earthy, sometimes bold, each frame style is always logical and practical, yet brassy and notable and is exquisitely finished with distinctive and subtle branding. Whether glossy or muted, you’re sure to get noticed in glasses that ignore the boundaries of static style.


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