William Rast Eyewear. The “New America”.vlad
William Rast, the “New America”
William Rast, the “New America” denim lifestyle brand founded by Trace Ayala and Justin Timberlake, today announced it has signed a new multi-year licensing agreement with Viva International Group to design, produce and globally distribute William Rast Eyewear and William Rast Racing Eyewear focusing on styles for both the premium and sportswear categories for men and women. Viva is a worldwide leading eyewear company, representing premium and luxury brands, including GUESS, SKECHERS®, Tommy Hilfiger, Escada and Ermenegildo Zegna. The William Rast branded eyewear collections, which will include sunglasses and prescription eyewear, will debut in 2011 and will be available in William Rast’s branded stores, as well as upscale department stores and specialty retailers worldwide.